Measuring Impact and Iterating
Test two subject lines or headlines, one emotional and one practical. Share the winner and what you suspect drove clicks. Invite readers to post test ideas and volunteer to replicate them across different audiences.
Measuring Impact and Iterating
Pair metrics with short testimonials that reveal barriers and breakthroughs. Invite readers to submit voice notes or two-sentence reflections describing what helped them act greener this week and what still feels hard.